Directory submission is among the most popular options to make your business’s presence felt on the internet. Every business owner wants to have an increasing amount of traffic directed towards them. Directory submission ensures the creation of one way link to their business will lead to higher volumes of traffic.
One way links are a great way to better ones search engine ranking. Higher ranking will usually result in more traffic which can translate into more business. Directory submission is one of the most viable modes of SEO. It is one of the important aspects of marketing strategies for a business.
Directory submission is an essential part of online marketing for any business and offers a range of advantages too.
The most important advantage is that of creation of back-links to the E-commerce website. This ensures that there will be a steady increase in the traffic of the website.
With directory submission one can be sure that their website will be indexed by the search engines. The back links created in the directory direct the search engines to your website. The search engine spiders then find their ways to your website, thus helping to index your website on their data base.
Search engine spiders follow every link from the directories to the various websites. This means that the larger the number of back links you have on a directory, the larger the number of times the spiders will visit the website, thus leading to higher rankings.
Anchor text inserted in your directory submission can be hyperlinked to your website creating anchor bank links from the directory to your website. Thus using anchor keywords in your directory submission helps to make your links more reputable.
Directory submissions need to be done with care. It is essential to avoid mistakes in order to ensure that the directory submission results in propagation of business objectives and achieves the success desired.
It is important to remember that each directory has their own set of rules and guidelines. Also they have human managers that review each submission, besides the web spiders. Failure to comply with the guidelines could result in rejection.
Directory submissions should not sound like sales pitch. It is essential that the text be restricted to giving information and details about the concerned topic but should not read like marketing gimmick. Moreover one should be careful about the use of keyword in the text. It should not be spammed with a too large number of keywords.
Remember to choose the right directory and subdirectory for your submission. Choose the title of your submission with compliance with directory regulations. It is always better to have an email address that matches your domain. The use of regular emails like Yahoo, Gmail or Hotmail might make the managers suspicious and look like mass submission.